Branding and Design

Stand out & attract the right people.

We aim to make your business stand out with our branding and design services. Whether you’re an established brand, a startup, or an individual, your success is our priority.

Whatever your branding goals are, we will help you succeed.

Branding and design for a new business

As a brand and identity consultant, we understand the importance of making a lasting first impression. At Waterways Digital Ltd., we can help new businesses with branding, including logo design, messaging, collateral, guidelines, and website design. Trust us to help you get it right.

Rebranding an existing business

Is there a new direction for your company? Or is your brand identity now ancient and uninspiring? If yes, it’s time to refresh your brand. Rebranding is a big (and sometimes complicated) move, but we will help you navigate this seamlessly.

Design of additional brand stationary and assets.

Your brand goes beyond logo and colours. It involves your messaging, your voice, your tone, and your culture. It also needs to be consistent. Through clearly defined brand guidelines, we will help you ensure that your brand is used the right way – every time.

Brand strategy and guideline development

Is there a new direction for your company? Or is your brand identity now ancient and uninspiring? If yes, it’s time to refresh your brand. Rebranding is a big (and sometimes complicated) move, but we will help you navigate this seamlessly.

OUR PROCESS

A strategic approach to branding and design

Step 1 - Creation of Your Brand Strategy

Your brand goes beyond logo and colours. It involves your messaging, your voice, your tone, and your culture. It also needs to be consistent. Through clearly defined brand guidelines, we will help you ensure that your brand is used the right way – every time.

Step 2 – Design of your Brand Identity

At this step, we begin work on the logo. Based on what we’ve achieved in the first step, we explore multiple concepts, colours and typefaces to create options for your brand identity. We share these with you, and work together to ensure you are perfectly satisfied.

The final logo is then sent to you in multiple formats – for both print and digital use.

Step 3 – Collateral Design

Once you are pleased with your logo, we begin work on all the additional stationery or collateral you need.

Examples of collateral will include business cards, letterhead, roll-up banners, flyers, invoices/receipts, envelopes, icons, social media covers, email signature, email templates, … basically everything that involves your new brand identity.

Step 4 – Brand Guideline Development

Finally, we create your brand guidelines – an important document that contains a breakdown of the brand identity, the fonts used, and the color codes.

Your brand guidelines document will also contain instructions on how to (and how not to) use your logo.

A few of the brand identities we have worked on

Here is some of our designs