OUR PROCESS
A strategic approach to branding and design
Step 1 - Creation of Your Brand Strategy
Your brand goes beyond logo and colours. It involves your messaging, your voice, your tone, and your culture. It also needs to be consistent. Through clearly defined brand guidelines, we will help you ensure that your brand is used the right way – every time.
Step 2 – Design of your Brand Identity
At this step, we begin work on the logo. Based on what we’ve achieved in the first step, we explore multiple concepts, colours and typefaces to create options for your brand identity. We share these with you, and work together to ensure you are perfectly satisfied.
The final logo is then sent to you in multiple formats – for both print and digital use.
Step 3 – Collateral Design
Once you are pleased with your logo, we begin work on all the additional stationery or collateral you need.
Examples of collateral will include business cards, letterhead, roll-up banners, flyers, invoices/receipts, envelopes, icons, social media covers, email signature, email templates, … basically everything that involves your new brand identity.
Step 4 – Brand Guideline Development
Finally, we create your brand guidelines – an important document that contains a breakdown of the brand identity, the fonts used, and the color codes.
Your brand guidelines document will also contain instructions on how to (and how not to) use your logo.
